Meet Melinda Toporoff, the woman behind Puppy Bowl XI

Love this! Tuning in for sure!!!


For networks that aren’t NBC, this Sunday evening’s programming is basically dead air space — and lost advertising revenue. Most won’t even bother even trying to compete with the Super Bowl.

There is one notable exception: Animal Planet’s Puppy Bowl. Now in its eleventh year, the cable network will once again air its all-day faux football puppy romp on the day of the Super Bowl. Beginning at 3 pm EST, Puppy Bowl XI will play on a loop for 12 hours, even during the big game. Last year it attracted 13.5 million viewers.

“From a sales perspective, it has turned into a major event for us,” says Jeff Pellegrini, VP of ad sales for Animal Network. Major sponsors can’t just buy Puppy Bowl commercials; they need to commit to the network in general, meaning they need to advertise with other programs as well. “It’s a big part of our year.”…

View original post 546 more words


About Cathy Rubey

InGe, Inc. provides marketing, creative, and production services. Whether you need to promote an event, shoot a commercial, an editor for an employee handbook, a press release, mobile application, or a new website, InGe, Inc.’s creative department can tailor and deliver to meet your exact needs.
This entry was posted in PR Small Business Social Networking SEO. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s