Meet Melinda Toporoff, the woman behind Puppy Bowl XI

Love this! Tuning in for sure!!!

Fortune

For networks that aren’t NBC, this Sunday evening’s programming is basically dead air space — and lost advertising revenue. Most won’t even bother even trying to compete with the Super Bowl.

There is one notable exception: Animal Planet’s Puppy Bowl. Now in its eleventh year, the cable network will once again air its all-day faux football puppy romp on the day of the Super Bowl. Beginning at 3 pm EST, Puppy Bowl XI will play on a loop for 12 hours, even during the big game. Last year it attracted 13.5 million viewers.

“From a sales perspective, it has turned into a major event for us,” says Jeff Pellegrini, VP of ad sales for Animal Network. Major sponsors can’t just buy Puppy Bowl commercials; they need to commit to the network in general, meaning they need to advertise with other programs as well. “It’s a big part of our year.”…

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About Cathy Rubey

InGe, Inc. provides marketing, creative, and production services. Whether you need to promote an event, shoot a commercial, an editor for an employee handbook, a press release, mobile application, or a new website, InGe, Inc.’s creative department can tailor and deliver to meet your exact needs.
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